Privacy

Pug a Day (“we”, “us”) operates pugaday.co.uk and is the data controller for the information described here. Questions, requests, or complaints: hello@pugaday.co.uk.

Only what a gift needs to work:

• •From the buyer: your email address (to send your receipt and let you manage the gift), the name you want the gift signed with, and — if you choose to give it — the recipient's email address, so we can send them the invitation.
• •From the recipient: the name the gift is addressed to, and — when they accept — the address they want their pugs sent to and their time zone, so the pugs arrive in the morning wherever they actually are.
• •The gift message, if the buyer writes one. We pass it on and otherwise leave it alone.
• •Nothing about your card. Payment happens on Stripe. We never see or store your card number.

• •We don't sell your information, or share it for anyone else's marketing.
• •We don't send you marketing. The only unsolicited email we ever send is the one invitation to a nominated recipient. Everything after that, someone asked for.
• •We don't run advertising, and we don't set tracking cookies or follow you around the web.

We use Vercel Web Analyticsto see, in aggregate, which pages people visit and roughly where they come from — so we can tell whether the site is working. It's cookieless: it sets nothing on your device, doesn't track you across other sites, and doesn't collect anything that identifies you personally. Just counts.

We use a small set of trusted providers to actually run the thing. They process data on our instructions and nothing more:

• •Stripe — payments.
• •Resend — sending email (invitations, receipts and the pugs themselves).
• •Turso — the database, hosted in the EU (Ireland).
• •Vercel and Cloudflare — hosting the website, and (Vercel) cookieless page-view analytics.

We keep the records tied to a gift for as long as it's running, and for a reasonable period afterwards so we can answer questions about it and meet our accounting obligations. When you opt out, we stop sending immediately; we keep a minimal record that you opted out, so we honour it.

Want your data deleted sooner? Email us and we'll sort it, subject to any records we're legally required to keep.

Under UK data protection law you can ask us to show you what we hold, correct it, delete it, or stop using it. Just email hello@pugaday.co.uk. If you think we've got it wrong, you can also complain to the Information Commissioner's Office (ico.org.uk) — though we'd rather you told us first, so we can fix it.

Every pug we send carries a one-click link to stop them, no questions asked. Lost it? Go to pugaday.co.uk/opt-out, give us the address they're arriving at, and we'll email you a fresh link. We only send that link to the address itself — so nobody but you can call off your pugs.

Pug a Day is meant for adults sending gifts to other adults. It isn't directed at children, and we don't knowingly collect their data.

If we change how any of this works, we'll update this page and the date at the top. Nothing sinister — usually just a new provider or a clearer sentence.